Nelsons Green Brier

Nelsons Green Brier: Andy Nelson

Nelsons Green Brier: Andy Nelson

Nelsons Green Brier

Our most immediately identifying uniqueness is that our Great-Grandfather was one of the first to produce Tennessee whiskey

Can you give us a bit of background about yourself and how you started in the whiskey industry?

My brother & I started in this business by accident in a way. We discovered our family’s history in the whiskey biz and felt that is was such an intriguing story & history that we needed to revive it. I was a year out of college and had an internship at the Country Music Association while Charlie was still in college.

This is when we had the realization that we had to start it back up again. We took a handful of routes to research it, including interviewing family members and searching state & city archives, as well as the Greenbrier Historical Society.

We originally were going to build on the site of the first distillery, but it proved to be too impractical when we had no money in the first place.

Can you tell us about your distillery, and what makes it unique?

Our most immediately identifying uniqueness is that our Great-Great-Great-Grandfather was one who produced the Original Tennessee whiskey. He was a merchant & bottler who ended up purchasing the distillery where he sourced his spirit.

He was a contemporary of a couple other well known Tennessee Whiskey makers in George Dickel and Jack Daniel, though Jack was a bit younger and George a bit older. We still have some unopened bottles of the original Green Brier Tennessee Whiskey and other brands that Chas. produced.

The brand started in 1860, he bought the distillery in 1870 and we restarted the company in 2012, with the distillery opening in late 2014 in Nashville.

Are there any little ‘distilling’ secrets you can let us in on?

One secret I will say without diminishing our own process, is that distilling is not rocket science.

I think it’s crazy when people make too much of a thing out of it.

I find the simpler the better.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

I think because of the inherent soul of a whiskey compared to a vodka.

There is no romance or history or character therefore soul in a vodka or gin compared to a whiskey. You just get so much more out of a whiskey.

In your years in the industry, what have been the biggest surprises you have faced?

The biggest surprise has been fun, but it is the camaraderie with the distilling community.  Sales folks are another matter, but distillers have been very friendly and willing to share information, and it’s very refreshing.

What are the big trends that are affecting the whiskey industry at the moment?

Distilleries producing canned cocktails has been huge. I love the movement to create an American single malt category and don’t seeing that going away.

That should be a popular category in the future.

Are there any interesting stories from your time in the whiskey industry that you could share?

We have had a weird eclectic mix of celebrities stop by the distillery. Tedeschi Trucks Band has become friends of the distillery, along with Zac Brown, Vincent Neal Emerson, The Wood Brothers, Jon Hamm of Mad Men stopped in though he doesn’t drink anymore, plus many more. 

Also hanging out with distillers at the various distiller conventions (i.e. ADI & ACSA) can yield some rowdy and interesting stories.

What developments in the whiskey industry most excite you?

The American single malt movement. That is a big deal for the U.S.

Also, the overall innovation taking place around the industry. Barrel finishing is great to see as well.

What do you see as being the future of whiskey in the short term?

Hard to say. In one word, innovation.
The classic will always stay, but innovation is a thing!

Why do you use the Glencairn Glass in your business and what makes it so special?

Gosh & schucks! I am so glad that you asked. We used them because they are beautiful & functional. They allow you to nose a whiskey like no other glass.

It is like a work of art unto themselves. Visitors comment on them quite a bit and we talk them up. The Glencairn Glass allows our whiskeys to really shine.

 

To find out more about Nelson’s Green Brier visit here.

Distillery Q&A

Read More From Our Fascinating Distillery Q&As

Discover More Stories

Heavenhill Distillery

Heavenhill Distillery: Bernie Lubbers

Heavenhill Distillery with Bernie Lubbers

Heavenhill Distillery

Building the Largest Independent, Family-Owned Bourbon Distillery in the World

I got to work and travel with Parker Beam, who was our distiller for 56 years. Being able to pick his brain, and have him as a mentor can not be measured.

Can you give us a bit of background about yourself and how you started in the whiskey industry?

I entered the industry Jan of 2005 doing events and promotions in the state of Kentucky for Jim Beam. 18 months later I was recruited by the brand team in charge of the Small Batch Collection as one of the first non-Beam family members to act as Ambassador for the Small Batch Bourbons, since Fred Noe’s picture was added to the Jim Beam label, and he was going on a world-wide promotional tour, and they wanted Knob Creek and the other small batch bourbons to be promoted alongside.

I was then hired away to Heaven Hill Distillery in September of 2012 and have been the Whiskey Ambassador here since then representing Evan WilliamsElijah CraigLarceny, and all the other whiskeys Heaven Hill Distillery produces.

Can you tell us about your distillery, and what makes it unique?

First of all, and arguably most important, is that Heaven Hill Distillery is 100% family owned and family operated by the Shapira family who started the distillery in 1935.

After that, I believe that it is Heaven Hill’s House Style that sets us a part.  Since Heaven Hill owns more barrels of whiskeys six years and older, across our portfolio, Heaven Hill whiskeys are typically aged longer, and bottled at a higher ABV than our competitors.

Are there any little ‘distilling’ secrets you can let us in on?

Since our whiskeys are highly regulated by the U.S. government standards, that can be hard to pin point, but I believe that the secrets we have is just the knowledge that our past distillers like Earl Beam and Parker Beam handed down, and worked with our sensory panel to create some of the most award winning small batch and single barrel whiskeys in the world.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

Bourbon and American Whiskey was over looked for so long due to several events and consumer preferences, but the quality was always there, even during whiskeys decline.

When different Whiskey tastings like Whiskey Fest, Whiskey Live!, Whiskeys Of the World, and others sprung up, folks were so interested in Scotch Malts, and over time, those same folks started to include American whiskeys as one of their regular drams.

Then with the rise of Social Media, more and more Whiskey and Bourbon Society’s sprung up, and that along with many more building blocks has led to this success, but the quality was always there.

In your years in the industry, what have been the biggest surprises you have faced?

I believe that what surprises me the most is that in an industry that is SO tightly regulated, just how much creativity and innovation takes place each and every year.

What are the big trends that are affecting the whiskey industry at the moment?

Bourbon Tourism
International Market expansion
Home Delivery
Internet Commerce

Are there any interesting stories from your time in the whiskey industry that you could share?

What could be more interesting than working directly with the giants that helped shape the industry.  I got to work and travel with Parker Beam, who was our distiller for 56 years.  Being able to pick his brain, and have him as a mentor can not be measured. 

Then along with that, our owner and President; Max Shapira, is a true icon in the industry from the business side, and being able to watch him work, and having access to him is truly amazing.

What developments in the whiskey industry most excite you?

Bourbon Tourism. Seeing hundreds of thousands of bourbon enthusiasts from all over the world traveling to and visiting all of our visitors centers on the Bourbon Trail is very exciting.

What do you see as being the future of whiskey in the short term?

As I write this, we are in the middle of the COVID19 Pandemic, so seeing how the industry navigates this challenging.

In the short term, watching how we get Bourbon Tourism back up and functioning again will be one of the biggest challenges.

Why do you use the Glencairn Glass in your business and what makes it so special?

I do believe the Glencairn Glass has been SO embraced by the industry, AND the consumer, that people ask for it by name, or just use the name Glencairn Glass as they do “Xerox copy”.

Vist Heaven Hill Distillery website here

Distillery Q&A

Read More From Our Fascinating Distillery Q&As

Discover More Stories

Copperworks Distillery

Copperworks Distillery: Jason Parker

Copperworks Distillery with Jason Parker 

Copperworks Distillery

Craft Distillery on the Seattle Waterfront...

Here at Copperworks, we try to be as transparent as possible. We publish every recipe for every batch on our website.  We feel that if folks want to copy us, they best do it right.”

Can you give us a bit of background about yourself and how you started in the whiskey industry?

I was a craft brewer starting back in 1989, and opened a number of breweries (Pike Brewing, Fishtail Ales, and Pyramid).  After brewing for many years, then 10 years in IT, I wanted to start making real high-quality spirits with the best ingredients.  We incorporated in 2011, and developed the recipes to open to the public in 2013. I had been a homebrewer in Kentucky for many years before heading out to Washington.  I studied in England to learn how to make craft ale beer. I got out of brewing because the brewing industry well consolidating. In 2000, the industry wasn’t healthy, so I moved into IT. In 2008, it became legal to distill in Washington State, so I thought that is really interesting and I dove into that. We did not want to open with a tiny scrappy place, so we went full throttle into this place, but may still have to build another in the future.

Can you tell us about your distillery, and what makes it unique?

One of the most important things when a distillery opens in what makes it different. We wanted to make whiskey, but not the whiskey everyone else was making. We weren’t going to make Bourbon, because that has already been done. The Scots make Traditional product, the Irish make traditional product, the Japanese make traditional product and that is all great. We, however, wanted to make something different, so we started off making a high-quality beer and distill that into a really different whiskey. Two big decisions that we made was to not make a brewery, but to partner with good breweries and have them make the mash.  We make our beer at three different breweries and use brewer’s yeast, not distillery yeast. Secondly, we rejected the idea of buying a single artisan still that is more versatile, but not specifically designed for each product. Instead, We had our four stills made at Forsythe. One other thing we try to do here is to be mentors to other prospective distillers trying to make their way into the business. We will take someone who is really serious about distilling and have them work with us at the distillery for a week to learn the ins & outs and the mechanics of what it takes to run a company like this and to make spirits.

Are there any little ‘distilling’ secrets you can let us in on?

Here at Copperworks, we try to be as transparent as possible. We publish every recipe for every batch on our website. We feel that if folks want to copy us, they best do it right.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

It is a temporary phenomenon, so there will have a dip again. It has a 30-40 year cycles.  Bourbon is being over-produced so that in 5 or 6 years, it will be difficult to give it away.  American whiskey will have its moment in the sun, but that too will die, and then it just may be Brandy that becomes the next big thing. Bourbon is pricing itself out to most consumers, but brandy is very affordable.  It has a deep, sexy romantic past that consumers will be attracted to. That said, we have no intention to produce brandy, Just to drink it!

In your years in the industry, what have been the biggest surprises you have faced?

Here is one of the biggest surprises for me personally, I was very very surprised how creative ownership could be. I was also surprised how the industry was blindsided over the years making legislation that actually left thing wide open for new distillers to create so many new categories or so many new spirits, that it is a new renaissance in distilling.  We have so many new opportunities in front of us.

What are the big trends that are affecting the whiskey industry at the moment?

In Japan, the trend is to drink in in Highballs as opposed to neatlike is frequently done here in America, I see the trend going away from using small barrels (thankfully) and towards using a variety of barrels for finishing. The other factors that contribute to flavour, and that we are actively pursuing are local malts, and using different yeast strains..  The rapid maturation processes are interesting, but I would caution against putting anything out on the market before it is ready. We’re not interested in trying any rapid maturation processes.

Are there any interesting stories from your time in the whiskey industry that you could share?

One thing that I have really enjoyed in that the whiskey industry is supper collaborative and have an attitude of “we are all in this together”. It was great to find that there is room in this for all of us. They all feel that equal to their own success is the success of the industry on the whole.

What developments in the whiskey industry most excite you?

The concept of terroir. Selecting ingredients based on farm, variety, and vintage , and essentially treating grain like grapes, will give us endless ways to express variation in whiskey.

What do you see as being the future of whiskey in the short term?

Skyrocketing opportunities for anyone making something different and of quality. Whiskey has lots of opportunity for exploration.

Why do you use the Glencairn Glass in your business and what makes it so special?

I bought my first glasses for my own personal collection back in 2008.  I recognized that I couldn’t get the aromas & flavors from any other glass. So when we opened our tasting room, we needed a glass that would really showcase our spirits. In fact, our first order of Glencairn glasses came over from Scotland on the same barge as our stills!

If you would like to find out more about Copperworks Distillery or would be interested in purchasing one of their bottles you can check your their website here

Distillery Q&A

Read More From Our Fascinating Distillery Q&As

Discover More Stories

Far North Distillery

Far North Distillery: Mike Swanson

Far North Distillery: Mike Swanson

Far North Distillery

Grain is the foundation upon which all whiskey is built.

I wanted to do something with the family farm and it is true that you can take the boy off the farm, but can’t take the farm out of the boy! While thinking of what we could do with the family farm, I was drinking a whiskey. It then dawned on me.

Can you give us a bit of background about yourself and how you started in the whiskey industry?

I was a bio chem major in college and worked in healthcare for years. Then I made a move to corporate sustainability and was finishing my MBA when I had the idea of distilling. I wanted to do something with the family farm and it is true that you can take the boy off the farm, but can’t take the farm out of the boy!

While thinking of what we could do with the family farm, I was drinking a whiskey. It then dawned on me. After doing a lot of research I got serious about it. We started construction in 2013 and started distilling later that same year.

I was into Scotch after college, then made the switch to Bourbon, but then became a big convert to rye in the early 2000s. Not even then did I think I could make the stuff. That didn’t occur to me until 2009.

I trained at a couple of different distilleries such as Koval & 45th Parallel. I even worked with the late Dave Pickerel after calling & calling him. He helped me design the distillery floor plan, source equipment, and set me up with preliminary mash bills. So much information to take in, it was like drinking from a firehose.

Can you tell us about your distillery, and what makes it unique?

I think one of the major things that makes us unique is that we grow our own grain. Yes, we use pot stills and use Minnesota cooperages, but I grow the grain and have complete control over my raw materials by growing them myself.

The only grain I don’t grow myself is my malted barley which I purchase from a farmer 70 miles south of me who also malts the grain, and he does that much better than I could. So all of my malt is custom for Far North Spirits.

Are there any little ‘distilling’ secrets you can let us in on?

I would say the biggest one is sensory cuts, though others may do this, but another is making the whiskey specifically for the barrel size. The whiskey is made specifically for a barrel if it is 15 gallon or 53 gallon. I have been putting batches together based on the size of the barrel, thus far.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

A big part of it is complexity. You & I remember when there wasn’t a big flavour range out there in terms of food, let alone whiskey. People’s palates have been expanded over the past 30 years, especially here in the states. For decades the top spirit was vodka, but the complexity of whiskey is just infinite when you look around the world.

In your years in the industry, what have been the biggest surprises you have faced?

The biggest surprise, and I think it was a good one, is how fast the rye whiskey category has grown.

What are the big trends that are affecting the whiskey industry at the moment?

As far as ordinary market trends would be the exponential growth of the craft distilleries. It will be interesting to see where we are when the lockdown ends.

I also think that micro-distillers are going to start realizing that their whiskey needs to be better because it’s craft, and that you charge more because it is better, not just because it is craft.

Are there any interesting stories from your time in the whiskey industry that you could share?

Probably the biggest one for me was when we won a Good Food award and I got to meet Alice Waters (the grand dame of the farm-to-table movement) & Nell Newman (Paul Newman’s daughter). That was a big deal to me!

What developments in the whiskey industry most excite you?

One of the things that excites me is craft whiskey getting older and the next stage of older releases hitting the market. That could really change the landscape. With 6-8 year old whiskeys, that could be really fascinating but the biggest development for me is the upcoming release of our rye study. A 3-year crop research study on fifteen different varieties of rye.

The study not only discusses the agronomic performance of different varieties in the field, but more importantly it presents statistically significant differences in flavor profile based solely on the variety of rye. This could be a game changer, because this kind of research has never been published.

I think it presents a unique opportunity for craft distillers to emphasize the importance of not only raw materials, but the “front end” of the whiskey making process in general. I think this is important because so much of the discussion of whiskey over the years has been taken up by age and proof, when there is a lot more to talk about.

What do you see as being the future of whiskey in the short term?

The businesses surviving the pandemic, just on its impact around the globe and on the markets. It is the worst crisis to face the industry since Prohibition.

Why do you use the Glencairn Glass in your business and what makes it so special?

Well, with our whiskies, they have this expanded aroma that needs a glass like the Glencairn. That is why they are so fabulous!

I like to put the Glencairn glass in front of people in the tasting room, but I personally use the Mixer Glass when I am batching the whiskey. I prefer the wider mouth on the higher strength spirit.

Visit the Far North website here

Distillery Q&A

Read More From Our Fascinating Distillery Q&As

Discover More Stories

Blaum Brothers

Blaum Brothers Distillery with Mike and Matt

Blaum Brothers

Fine Spirits. Pure craft. No shenanigans

It all started when Mike got home–leave and we met in Florida with our families where we split and finished a bottle of subpar craft whiskey. Before taking the family to Animal Kingdom, we announced to our wives that we were going start our own distillery.

Can you give us a bit of background about yourself and how you started in the whiskey industry?

Mike: We grew up as not only brothers but best friends.  As we grew older and moved to different places, we still stayed very close.  Our career paths were very different – Matt owned a nuclear pharmacy in Chicago, selling radioactive medicine to hospitals, while I worked overseas & in Washington DC for the NSA (The National Security Agency). It was during this time that I began to discover Scotch whisky and it became near & dear to me. I started to really get into it, Matt followed suit and we began to share our love of the spirit and became nerdy on the subject.

Matt: It all started when Mike got home-leave and we met in Florida with our families where we split and finished a bottle of subpar craft whiskey. Before taking the family to Animal Kingdom, we announced to our wives that we were going start our own distillery. This was April 2012; 4 months later Matt was looking at property in the beautiful Galena territory!

Can you tell us about your distillery, and what makes it unique?

Mike: The distillery is built inside a former Mormon Church, but what really makes the distillery unique is that we do not rely on any marketing story. We are coming from a place of two brothers who really enjoy working with each other and love making whiskey.

Plus, we enjoy the independence & honesty of doing things our way with no one else calling the shots. We are actually at the distillery all the time, and people get a kick out that.

Oh yeah, we still use a Flux Capacitor!

Are there any little ‘distilling’ secrets you can let us in on?

Matt: No bullshit. It is an art & a science that is constantly being tweaked, but we are quite transparent with everything.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

Mike: American heritage, classic Americana – at least how Bourbon & American whiskeys go. It has made a resurgence, but it is as American as baseball.

It is also a younger generation who really care about the ingredients and authenticity of what they buy now, and that has overflowed into spirits.

In your years in the industry, what have been the biggest surprises you have faced?

Mike: One would be the cohesiveness of the craft industry and willingness of industry people to work together. Many share the data & recipes. The community is amazing & unique. We have made a lot of good friends in this industry over the past 8 years or so.

What are the big trends that are affecting the whiskey industry at the moment?

Matt: It appears that people have gotten away from the stigma of sourced whiskey as long as there is honesty behind it. Also, we are big fans of the American single malt movement, because it is relevant to what single malt means globally. 

Not sure where the future will take it, but I hope it comes to fruition.

Are there any interesting stories from your time in the whiskey industry that you could share?

Mike: In the town Galena, the former #1 tourist attraction used to be the post-Civil War home of Gen. Ulysses S. Grant, soon to be U.S. President, but since the founding of the Blaum Bros Distillery, the distillery has usurped the former General’s home for that top spot.

What developments in the whiskey industry most excite you?

Matt: We both appreciate how the whiskey community is getting nerdier & smarter, which is meshing well with how we do things. Innovation and industry folks taking the hard way is pretty cool.

What do you see as being the future of whiskey in the short term?

Matt: There are the uncertainties & the unknowns that make this difficult to answer.  There will be a fair share of casualties this year so it will be interesting to see how it all pans out after this is all over.

Why do you use the Glencairn Glass in your business and what makes it so special?

Mike: We started using it because we used to drink Scotch whisky, we visited the distilleries in Scotland and it was the glass they used.

We became fanboys of the glass, collecting them at every distillery we visited, before we ever started our own distillery. We would seek them out whenever we visited a tasting room as a badge of honor.

We had the glass in our tasting rooms even before we had our whiskey in bottles.

If you would like to find out more about Blaum Bros Distillery or would be interested in purchasing one of their bottles you can check your their website here

Distillery Q&A

Read More From Our Fascinating Distillery Q&As

Discover More Stories

Wiggly Bridge Distillery: Dave Woods

Wiggly Bridge with Dave Woods

Wiggly Bridge

Small batch spirits handcrafted in York Maine...

“It all started during a family dinner with a joking statement of “lets make our own whisky.” With a shared love for good whisky and fascination to see how things are made, we decided to explore the idea.”

Can you give us a bit of background about yourself and how you started in the whiskey industry?

I’m David Woods – Owner/Founder/Lead Distiller of Wiggly Bridge Distillery. My son and I founded and started Wiggly Bridge Distillery in 2013. It all started during a family dinner with a joking statement of “lets make our own whisky.” With a shared love for good whisky and fascination to see how things are made, we decided to explore the idea. Although the distillery is where I spend my days, it is not my only focus. My kids, their spouses, and long time employees help me run businesses ranging from carwashes, salon and spa, oil and propane company and a campground.

Can you tell us about your distillery, and what makes it unique?

Wiggly Bridge Distillery started in the heart of York Beach, Maine — a charming and historic seaside village settled in the early 1600’s, among the first in Maine. The ocean air and rocky coast of our own hometown is our inspiration, so it’s no wonder that we chose to start our distillery here. My son David and I researched and studied (and some say obsessed) over how to build a still and process alcohol. Being fortunate enough to travel to the Caribbean we decided to build and operate a small hand made copper still on the island of Montserrat to put our research to the test. Turns out they were quite good at it and grew even more intrigued by the craft of small batch distilling. What we made rivaled some of our favorite brands, with a bit of a twist. Now, winning awards, we are beginning to understand that we have created something very special.

Are there any little ‘distilling’ secrets you can let us in on?

We hand make our stills. My son taught himself how to weld on YouTube. We have saved a considerable about of money doing a lot of things ourselves —It’s a lot less bottles we need to sell to cover the extra cost.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

There’s a history behind whiskey and making whiskey across all countries. It’s a spirit that’s associated with special occasions and because of the time associated with not only making but aging makes it more desirable. Prohibition in the US really started it’s trajectory towards success because people want what they can’t have. Currently the internet and bartenders across the globe are creating craft cocktails with whisky that appeal not just to men, but to women as well.

In your years in the industry, what have been the biggest surprises you have faced?

The low volume of sales the majority (most) of craft distilleries have and their ability to hang on.

What are the big trends that are affecting the whiskey industry at the moment?

The increased consumption of alcoholic beverages always helps. The “craft” movement where people are wanting to use fresh ingredients and also wanting to use “craft” spirits to make those cocktails complete. I think you will also see the rise and fall of many distilleries as current economic issues engulf our country.

Are there any interesting stories from your time in the whiskey industry that you could share?

I’m probably the least interesting person out there and don’t partake in many interesting stories.

What developments in the whiskey industry most excite you?

The return on our investment that is received from diligent hard work over the years.

What do you see as being the future of whiskey in the short term?

Shakeout amongst the craft distilleries along with its consolidation and sales increases to the general public looking for a more local option.

Why do you use the Glencairn Glass in your business and what makes it so special?

Like you, we are a family business and we couldn’t agree more that family values deliver better products and services.

We’ve been satisfied with each order in service and quality. Being able to say the Glencairn glasses we carry are official gives credibility and trust.

If you would like to find out more about Wiggly Bridge Distillery or would be interested in purchasing one of their bottles you can check your their website here

Distillery Q&A

Read More From Our Fascinating Distillery Q&As

Discover More Stories

Grand Traverse

Grand Traverse Distillery: Kent Rabish

Grand Traverse Distillery: Kent Rabish

Grand Traverse

There's good. And then there's grand..

The different grains, the different types of smoke, the different mashbills. It is like the music of the 60s and how they changed the way we listen to music, the same is happening now in whiskey.”

Can you give us a bit of background about yourself and how you started in the whiskey industry?

My wife & I were visiting friends back in 2001 in Bend Oregon, when it was suggested that we stop off at the Bend Distillery tasting room for a drink. I was blown away by the quality!  Here was American made product – vodka, gin, whiskey!  It took me 3 years before I got things going, but were up & rolling in 2006, with a licence to distil in 2007. Before that I was a pharmaceutical rep, with a degree in biology & chemistry, plus worked my grandfather’s farm. He was named George Rabish, so we called our vodka Ole George. We are also of Polish descent so we love our vodka.  We love supporting the local farmers growing American grain.

Can you tell us about your distillery, and what makes it unique?

#1 We are one of the very few that is grain to bottle. Everything is in-house!

#2 We are the oldest craft distillery in Michigan.

#3 We are a father & son operation, which is rare these days.

Are there any little ‘distilling’ secrets you can let us in on?

We have played around with the length of our fermentation, as well as the cuts to our heads & tails. We do stuff the way we do it.  Not sure if that is a secret.  We played around with 38 different recipes for our gin before settling on our final design.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

You have vodka as a category, and there is varying quality, but there are more similarities than differences.  But when it comes to whiskey, the differences are numerous!  What kind & size of barrels are you using?  What time of year are you making it?  So many different mashbill combinations. There really is something for everyone! There are just so many different flavors of whiskey, thus more for palates to pickup.

In your years in the industry, what have been the biggest surprises you have faced?

What the markets has turned into as far a craft distilleries are concerned. Are the distillers authentic?  This is why we try to educate the public as much as we can on authenticity, and how to read a label so that you can see that the distiller is actually making what you are drinking.

What are the big trends that are affecting the whiskey industry at the moment?

The creative aspect of different mashbills that you see worldwide.  How distillers are smoking their grain, or seeing smaller batches that are experiments. We did a peated malted barley/rye and are always experimenting. Folks are doing great stuff all over the world these days.

Are there any interesting stories from your time in the whiskey industry that you could share?

About 3 years ago, we had a Scottish family stop into the distillery.  The father asked what is your oldest, which was only 4 years old.  He said he only drank whisky at least 10 years old. His kids convinced him to taste it, and he discovered that he liked it.  It was great to open his mind up to an American whiskey!

What developments in the whiskey industry most excite you?

The creativity of new whiskey.  The different grains, the different types of smoke, the different mashbills. It is like the music of the 60s and how they changed the way we listen to music, the same is happening now in whiskey. I would like to see the category of American single malt.  Why not?  It would be great!

What do you see as being the future of whiskey in the short term?

I am hoping….that everyone survives this current situation.  I think there will be a lot of craft distillers & craft brewers going out of business.  We have a very creative industry and they keep on pushing the boundries of what can be done, it would be great to see that continue.

Why do you use the Glencairn Glass in your business and what makes it so special?

For us & for me, it is the perfect glass to drink spirits.  It is the gold standard!  It’s perfect for nosing & drinking.  We sell a lot of them out of the tasting room, plus I have loads around that house that I always pull out to taste friends out on whiskeys. It is just the perfect whiskey glass!  I really love the (Canadian) Mixer Glass as well.

If you would like to find out more about Grand Traverse Distillery or would be interested in purchasing one of their bottles you can check your their website here 

Distillery Q&A

Read More From Our Fascinating Distillery Q&As

Discover More Stories

Few Spirits: Paul Hletko

Few Spirits with Paul Hletko

Made of equal parts, craft and courage and always 100% grain to glass...

A guy came up to me with a Glencairn glass full of FEW Rye whiskey and told me he hadn’t spoken his father in 30 years, but they meet in Paris and rekindled their relationship over a bottle of FEW whiskey

Can you give us a bit of background about yourself and how you started in the whiskey industry?

It seemed like a good idea at the time. But there’s also a family element too. Prior to WWII, my grandfather’s family owned a brewery which was confiscated by the Nazis. All my relatives, with the exception of my grandfather were killed in the extermination camps. I wanted to continue the family legacy, but at the time, instead of brewing, I saw a void in the market for Bourbon & rye whiskey, so I thought I would start a distillery.

Can you tell us about your distillery, and what makes it unique?

FEW is a small distillery, and the fact that is located in Evanston, the home of Temperance Movement of the 1800s in the Midwest, and that I was very instrumental in having those laws overturned, provides our distillery with a unique character. We are also a grain to bottle distillery, and put no restrictions on the creativity in our mash bills, ingredients or distilling techniques.

Are there any little ‘distilling’ secrets you can let us in on?

Well, if something is really a secret, then I can’t really tell you, now can I? One thing we do is make our whiskey in the fermenters than in the barrel.  We take a brewer’s approach to making our mash.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

The rise & flows of personal tastes over the past 20-30 years towards fuller flavors. Plus, the rise of craft beers and shows like “Mad Men” making it culturally popular. Some folks may also follow the example of their elders, prior generations or bosses at work. Some just to be different.

In your years in the industry, what have been the biggest surprises you have faced?

HR = finding good people is incredibly hard.

Also, the fact that you learn lessons every day, and the hard lessons are the ones that you don’t forget.

What are the big trends that are affecting the whiskey industry at the moment?

The rise of the handcrafted whiskey distilleries and the response of the big guys, mainly copying the little guys.

Are there any interesting stories from your time in the whiskey industry that you could share?

The stories that really stick with me are the ones where folks come up to me, tell me that they shared a bottle of FEW with their wife one night, and then 9 months later had a kid!  Or the time a guy came up to me with a Glencairn glass full of FEW Rye whiskey and told me he hadn’t spoken his father in 30 years, but they meet in Paris and rekindled their relationship over a bottle of FEW whiskey. It has been amazing the range of people I have gotten to meet from politicians to rock stars to legends in the drink industry (and Marty Duffy).

What developments in the whiskey industry most excite you?

I think it is a really tough moment right now, and it is hard to know what it will all look like when this is all over.

What the impact will be on the 3-tier system in some states, that will have a major impact on the entire drink industry.

What do you see as being the future of whiskey in the short term?

Going to be a whole lot of change, though it will grow and find new fans. Right now, people might be stocking up on the big handled bottles of whiskey brands, but after the lockdown is done people will go after the higher end, better quality whiskey that they were used to.

Why do you use the Glencairn Glass in your business and what makes it so special?

I think the Glencairn Glass is a super important part of the industry and that it is the best glass I have ever used.  It is iconic! It’s the glass I would want to be drinking from at home because it is the glass that the professionals use. Sure, I went catting with other glasses in the past, but they never measure up to the Glencairn Glass. Also, they are super affordable.

If you would like to find out more about Few spirits or would be interested in purchasing one of their bottles you can check your their website here

Distillery Q&A

Read More From Our Fascinating Distillery Q&As

Discover More Stories

James E. Pepper: Amir Peay

James E. Pepper: Amir Peay

A historic brand & distillery. Unique, well-crafted Rye & Bourbon Whiskey.

The different grains, the different types of smoke, the different mashbills. It is like the music of the 60s and how they changed the way we listen to music, the same is happening now in whiskey.

Can you give us a bit of background about yourself and how you started in the whiskey industry?

I spent a lot of years as a young man working in the restaurant and bar industry. Studied Philosophy in college at UC Santa Barbara and couldn’t find a job. So I started to publish a small newsletter called Wine & Dine covering the wine scene there. This began a wine collection that really developed my palate. I was also a freelance journalist for boxing for a while, and used to get the best seats at big prize-fights.

Later I developed an appreciation for whiskey, specifically Irish whiskey and Bourbon, and wanted to get into the whiskey business.  All of these experiences led me to create a brand of Irish whiskey called John L Sullivan.  I am also a huge history buff and later discovered an iconic and forgotten old bourbon brand called, James E. Pepper; and I acquired the rights to the brand in 2008.

Can you tell us about your distillery, and what makes it unique?

We are in the actual historic Pepper distillery that was initially built in 1880 – DSP-KY-5. We have a museum at the distillery that goes over the history of the brand from 1780 til today, and tells the story of uncovering the brand through a decade of historic research, plus the rebuilding of the distillery after it was abandoned for over 50 years.

We have had a great response from our visitors, becoming the #1 rated attraction on Trip Advisor in Lexington. There is so much history that we reincorporated into the distillery, such as using the original limestone well and producing the original Pepper mash bill that was last produced in 1967 when the plant shut down. We also have a beautiful custom copper still built by Vendome which was inspired by the system they built at our distillery in 1934, the year Prohibition was repealed in Kentucky.

Are there any little ‘distilling’ secrets you can let us in on?

I’ve got a good one and for all the tradition we follow, this one is anti-tradition:  we use a sweet mash process in our production, as opposed to sour mash.

Sour mash was famously associated with the Peppers, but with the scope of our operation today and the tools at our disposal, from a quality point of view we choose to go with a sweet mash operation.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

Whiskey is the overnight success that took over 1000 years to take flight. And at the end of the day it is such a complex and flavorful spirit, with a very deep level of artistry and nuance across regions, that it simply stands apart from many other spirits objectively on its own.

In your years in the industry, what have been the biggest surprises you have faced?

That is a no brainer: Coronavirus! This is just devastating, especially to the people who own and work at restaurants & bars.  My heart really goes out to them. No one saw this coming.

What are the big trends that are affecting the whiskey industry at the moment?

A shift in consumption from the on-premise to drinking at home. Consumers may also be a bit less willing to experiment on new brands – they want tried & true quality at a reasonable price.

It is also an interesting time to see the next stages of the “craft” whiskey market, as you are starting to see some nice, well-aged products coming out from smaller, independent producers.

Are there any interesting stories from your time in the whiskey industry that you could share?

We recently had Norman Reedus from “The Walking Dead” film an episode of his show, ‘Ride with Norman Reedus at the distillery. That was cool. 

Another very cool thing was that after we opened the distillery for tours, the great-great niece of Ella Offutt Pepper, the widow of James E Pepper, visited us and donated a cache of photos, letters & mementos from James E. Pepper.  She even gave us his personal wallet, with his old logo emblazoned on the inside.

What developments in the whiskey industry most excite you?

I think it is the accumulation of experience & knowledge that has built up in producing whiskey. 

It is really an amazing time to produce whiskey as we have all the knowledge and wisdom of prior generations at our finger tips, coupled with the greatest level of understanding from a technical and informational stand point.  Combined those 2 things are very empowering and exciting.

What do you see as being the future of whiskey in the short term?

Get through the coronavirus…

Why do you use the Glencairn Glass in your business and what makes it so special?

We use the Glencairn Glasses because, in my opinion, it is the best glass in the business.

It is refined and elegant, yet sturdy.  It is not overly finessed, and can be the glass for the executive as well as the working-class guy or gal. We give each visitor a branded glass on our distillery tours.

If you would like to find out more about James E Pepper or would be interested in purchasing one of their bottles you can check your their website here

Distillery Q&A

Read More From Our Fascinating Distillery Q&As

Discover More Stories