Dry Diggings Distillery: Cris Steller

Dry Diggings Distillery: Cris Steller

Dry Diggings Distillery

The name Dry Diggings Distillery comes from the original name of the town from 1848 when gold was being mined before the big gold rush a year later (49ers).

Can you give us a bit of background about yourself and how you started in the whiskey industry?

I worked with non-profits and industry trade associations. One of my clients was the retail liquor dealers association, so I got to see the off-premise from the supplier’s side of things. I moved to Mexico and was exposed to the tequila & mescal business down there for about 10 years. That did not prepare me for this.

I talked with a buddy who also had a friend and we all started bouncing ideas off each other. We heard about St. George Distillery and ADI, and that really got us thinking. We came up with 5 business plans, with the distillery being the least likely, to be approved, but it turned out that the County encouraged the distillery and binned the 4 others. So we started up planning in 2008 with construction finished in 2012.

Can you tell us about your distillery, and what makes it unique?

That we embrace grain-to-glass on one brand, but on the other we will blend with sourced spirits as well.

We do a little bit of everything since most distilleries do one or the other.

The name Dry Diggings Distillery comes from the original name of the town from 1848 when gold was being mined before the big gold rush a year later (49ers). The town’s name was later changed to Hangtown, and then finally renamed Placerville.

Are there any little ‘distilling’ secrets you can let us in on?

Weather is the secret to what we do. The temperature changes daily by at least 30 degrees year-round, so when people taste our barrel aged spirits they pick that up in the spirit.  Our clear spirits represent good clean fermentation and slow precise distillation.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

I would have to say it is tradition, the history of whiskey and a bottle that gets passed down from generation to generation. It is something that is acquired with age. People grow older and think to themselves, “Maybe Dad had better taste, and now I understand.

In your years in the industry, what have been the biggest surprises you have faced?

The complete lack of support from U.S. distributors. They treat small brands with little understanding or interest.

Didn’t see that coming.

What are the big trends that are affecting the whiskey industry at the moment?

Terroir. Single malt doesn’t have to taste the same everywhere. Use of different grain and how the whiskey is aged.

I also hope that blending will become more popular, like Scotland.  It really is a unique skill set that is still not fully appreciated in the U.S.A.

Are there any interesting stories from your time in the whiskey industry that you could share?

Probably when Gov. Brown famously came back from the climate summit in Paris, and I got a call from a member of the Democratic party. They wanted to create a basket for the governor to present to him on his return. It turned out he was a big fan of our vodka & whiskey.

He sent us a note thanking us for it as well as a call. He was moving into the new Governor’s house upon return to California. They were planning to sleep that first night back in the house and celebrate with a cocktail.  He loved seeing our California spirits sitting in the front entry way of the house.

What developments in the whiskey industry most excite you?

The public’s willingness to try something new.

They haven’t completely abandoned the tried & true old-time brands, but are opening up to embracing something new.

What do you see as being the future of whiskey in the short term?

Expansion of the American single malt and rye whiskey categories. Both really excite me!

Why do you use the Glencairn Glass in your business and what makes it so special?

I like that it ties itself back to the birthplace of whisky.  It carries on the history & heritage of whisky.  It is what we use to sample everyone at the distillery.

They are not cheap, and make a perfect pitch sound that you don’t get with other glassware. Also, the fact that Glencairn brands them for us, thus making it a partnership.  We always remind folks that these come from Scotland and we love that about them!

Visit the Dry Diggings website here

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Sonoma Distillery

Sonoma Distillery: Adam Spiegel

Sonoma Distillery: Adam Spiegel

Sonoma Distillery

While working with great Master Distillers and Blenders over the years, I’ve honed my skills to continually raise the bar with each new product and batch. There are no ‘Masters’ here per se; we’re just talented people striving every day to better ourselves and our craft. I like to say that we’re making whiskeys in a small way, for a big world.

Can you give us a bit of background about yourself and how you started in the whiskey industry?

Sure, so my story is somewhat similar to many other distillers. I was working in the finance field in 2008, and then when the crash came, I found myself looking for an industry that was a bit more recession proof.

I had started brewing beers, which lead to making wine, which lead to grappa, which lead to whiskey, all of which was as a hobby. By 2009-10, I was working with my old business partner, and we thought the whiskey we were producing was good enough to make professionally. I started going to ADI events, taking distilling courses that they offered and learning more about the business itself.

We started working with a liquor lawyer in California about starting our own distillery, and next thing you know, we were one of the first 200 distilleries in the U.S. by February 2010. The first 3 years were really more or less a R&D process for me, and then I parted ways with my business partner. It was then that I went to study with Hubert Germain-Robin. He still comes in to advise on the spirits. I have also been lucky enough to work with industry nose Nancy Frayley, who has always been a great contributor to my business.

We started with 784 sqf and have grown it now to over 21,000 sqf! We moved next door to a bigger facility & have recently built a new barrel room.

Can you tell us about your distillery, and what makes it unique?

A couple things make us unique – we are in Northern California; we are in the heart of wine country and we only make whiskey.

The type of equipment we use is the Scottish pot stills from Forsyths and the alembic cognac stills give our whiskey a very different flavor from others.

Are there any little ‘distilling’ secrets you can let us in on?

Not to be a pretentious A-Hole, and to accept critiques & praise & education equally whenever possible.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

Whiskey for a long time has been straddled with the tag of “what your father or grandfather used to drink”.

But now, due to shows like like “Boardwalk Empire” & “Madmen” plus the rise of the new cocktail culture has made whiskey a cool thing again.

In your years in the industry, what have been the biggest surprises you have faced?

That the quality of the juice has little to no effect to the viability of the product in the marketplace. So much goes into marketing a brand that you have to do so much more – marketing, messaging, etc.

There are people who just got it. There are people I speak to that I really respect in the industry who are, when they speak, do so in a coded language, that I still don’t quite understand it. To some, this part just comes naturally.

What are the big trends that are affecting the whiskey industry at the moment?

From the supply side – age statements & price point availability are some of the trends that I see may pay dividends in the future.

Are there any interesting stories from your time in the whiskey industry that you could share?

Sure, I tell the story a bit more now than I used to. There is a gentleman named Mr. Robin Robinson who handed me the biggest slice of humble pie that I ever had. We were in Chicago at the Indie Spirits Expo when I told him that I didn’t like blended Scotches. He asked, “Why?”, and I said that they weren’t all that.

He then proceeded to take a number of single malts, taste me out on each one, and explained just how difficult it is to bring those flavors together and make them gel together. It really opened my mind and from then on, I kept an open mind. It was an area where I thought I knew it all, but I learned I was wrong.

What developments in the whiskey industry most excite you?

I think a lot of it has to do with barrel finishing. That I think is exciting! I also like the idea of bringing back bottled-in-Bond as well. Also, sourcing ingredients locally, since I realize the positive economic impact it can have on the local farmers. I think that is really important! It is why we are a 100% California sourced spirit!

What do you see as being the future of whiskey in the short term?

I see new household brands emerging, that taste unique & different.

Why do you use the Glencairn Glass in your business and what makes it so special?

So, this is not bullshit at all – the glass itself is built really, really well! This from a guy who breaks a lot of glasses! I like the nose on it, as someone who blends whisky. I can really move the Glencairn glass as I swirl it. The knuckle of my thumb fits perfectly on the base of the glass, so it is a perfect fit.

My only qualm is if the base was only a little taller so that my hands were further from my nose when nosing a spirit. That way any aroma of my hand wouldn’t interfere with the aroma of the spirit.

Visit the Sonoma website here

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Balcones Distillery

Balcones Distillery: Jared Himstedt

Balcones Distillery: Jared Himstedt

Balcones Distillery

From Grain to Glass...

Everyone in this industry needs to remember that we are doing way more than whisky, and other people are incorporating what we make into some of the most important moments of their lives.

Can you give us a bit of background about yourself and how you started in the whiskey industry?

I was homebrewing beer for about 10 years before becoming interested in whiskey. Home brewing is very DIY, and we applied the same approach to distilling, so we were always asking what do we do next, but the next thing you know we had a distillery!

I previously did studio ceramics and was in social work and even opened a bar for a while, planning on brewing beer there (at the bar), but realized we didn’t really have the space to pull it off. We read as much as we could to learn about distilling, we talked to as many others within the industry as we could as far as learning distilling.

We kind of pride ourselves on the fact that we learned as we went. I think people that are paying attention, and diligent with their experimentation can learn a lot with direct experience.

Can you tell us about your distillery, and what makes it unique?

The use of Scottish (Forsyths) pot stills, even for our American Whiskey styles, was pretty unique when we started. Also, again, something probably more common now that wasn’t when we started was that we made single malts in the U.S.

When we started there was no Texas whiskey being made, so maturing in this area was a huge question mark. It’s a very different maturation climate than the traditional whiskey regions of the world. But now with whisky from Taiwan and India, with similar climate to ours, the conversation about whiskey from more extreme climates is more fleshed out.

Whiskey has been phenomenally successful in the United States and around the planet, why do you think this is compared to other spirits?

I am no booze historian, yet the easy answer is whisky is delicious. I can’t understand why it wasn’t as big in past decades with people.

But more seriously, Whiskey has somehow been able to be both mysterious and yet pedestrian. You can throw some Bourbon or Scotch on the rocks, or with Coke, or you can purchase some exotic bottle that you only drink neat. It just has such a broad appeal.

In your years in the industry, what have been the biggest surprises you have faced?

Some of the biggest things I didn’t see coming, were how many distilleries have popped up since we started.

Also, how the bigger the industry got; the more difficult things became. You start making the whiskey and seeing the business grow, which means hiring people who know marketing and get feet out on the street to get your brand on store shelves and backbars.

What are the big trends that are affecting the whiskey industry at the moment?

The ones I am most involved with these days, and most aware of, are the proliferation of single malts globally. American Single Malt is really having a powerful moment and gaining both recognition and momentum.

Closer to home is the birth & growth of Texas whiskey. It is truly exciting that in my lifetime I am getting the chance to participate in the beginnings of two brand new and flourishing whisky styles.

Are there any interesting stories from your time in the whiskey industry that you could share?

I was pouring whiskey at an event for an American gent who had married a Scottish girl, and whose Scottish father-in-law was residing in Texas, but was very ill in hospital. The father had heard of a single malt whiskey being made in Texas, so he sent his son-in-law out to find this Balcones single malt and bring it back to him. He found it, brought it back to his father-in-law in the hospital, and they would share little nips in the evenings every night.

Since the father-in-law was Scottish, he was deemed the whiskey expert of the two men, and he really liked it. When the older man passed away, they found that the bottle still had some whiskey left in it, so the family would share it in memory of him from time to time.

It shows that we are making more than just whiskey, but are affecting moments in people’s lives. I think everyone in this industry needs to remember that we are doing way more than whiskey, and other people are incorporating what we make into some of the most important moments of their lives. We get to be the stewards of something that is very meaningful to people.

What developments in the whiskey industry most excite you?

I don’t like getting hoarse from all the talking that I do, but I do enjoy the whiskey events around the world and trying all the other whiskey to see what others have been doing. We get very excited about this since we get to try all that whiskey, all in one place, all at one time. It is also interesting to see what folks are doing with new strains of grain as well.

What do you see as being the future of whiskey in the short term?

Well, obviously, the Covid-19 stuff is throwing everyone’s expectations out the window. I do see continued growth, but with some hiccups because of recent events. There should still be growth, though perhaps slowed down more than we thought.

There will also be a big loss among distilleries, especially with those that never had a good stronghold in the marketplace to begin with.

Why do you use the Glencairn Glass in your business and what makes it so special?

So, this is not bullshit at all – the glass itself is built really, really well! This from a guy who breaks a lot of glasses! I like the nose on it, as someone who blends whisky. I can really move the Glencairn glass as I swirl it. The knuckle of my thumb fits perfectly on the base of the glass, so it is a perfect fit.

My only qualm is if the base was only a little taller so that my hands were further from my nose when nosing a spirit. That way any aroma of my hand wouldn’t interfere with the aroma of the spirit.

Visit the Sonoma website here

Why do you use the Glencairn Glass in your business and what makes it so special?

So, this is not bullshit at all – the glass itself is built really, really well! This from a guy who breaks a lot of glasses! I like the nose on it, as someone who blends whisky. I can really move the Glencairn glass as I swirl it. The knuckle of my thumb fits perfectly on the base of the glass, so it is a perfect fit.

My only qualm is if the base was only a little taller so that my hands were further from my nose when nosing a spirit. That way any aroma of my hand wouldn’t interfere with the aroma of the spirit.

Visit the Balcones website here

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